Self-adhesive label specialists — nationwide delivery across New Zealand

Premium labels
for food
brands.

Self-adhesive label printing done right — faithful colour, in-house design and plate-making, delivered on time to brands right across New Zealand.

Est. 2007
Christchurch owned & operated
In-house
Design, plate-making & print
Nationwide.
Delivered on time, every time
Food labels
Permanent · chiller-safe
What we print

A label for every product.

From food, beverage and wine to barcode, repositionable and specialist security labels — pressure-sensitive solutions for whatever your product needs.

Food and beverage label example

Food & Beverage

Permanent labels for glass, plastic and card — built to survive fridge, freezer and everyday handling.

Wine and spirits label example

Wine & Spirits

Textured stocks, foil stamping and embossing that give premium glass bottles real shelf presence.

Chiller and freezer label example

Chiller & Freezer

Adhesives engineered to hold fast through condensation, moisture and deep-freeze temperatures.

Barcode and thermal label example

Barcode & Thermal

Despatch, address and variable-data labels with barcodes, sequential numbering and thermal print.

Repositionable label example

Repositionable

Clean-release labels for promotions, instructions and any application that needs to re-stick.

Security label example

Specialist & Security

Tamper-evident seals, electrical and blank or continuous address labels for specialist needs.

Why First Label

A label partner that sweats the details.

We consider ourselves an integral part of your supply chain. We're acutely aware that the value of your labels far exceeds their cost price — so we treat every run that way.

01
In-house pre-press
Innovative graphic designers and in-house plate-making mean fast, flexible turnarounds without outsourcing delays.
02
Fast, flexible runs
We competitively service short to medium run lengths in colour and blank — and longer multiple-variety runs are well within our capability.
03
Consistent, controlled quality
Every run is monitored against our Standard Manufacturing Practices and quality management system — so the colour and finish you approve is what arrives.
04
Local, and proud of it
Privately owned and Christchurch-based since 2007. When you call, you talk directly with the team who make your labels, start to finish — no outsourcing, no runaround.
How it works

From brief to delivered roll.

1
Request a quote
Tell us your surface, size, quantity, colours and finish — online or on (03) 349 6633.
2
Design the label
Use our in-house designers, or send finished artwork from your own — we'll guide the format.
3
Approve your proof
We confirm the final price and produce a proof so you see exactly what's being printed.
4
Print & deliver
Plates made, press run complete, and your labels delivered on time anywhere in New Zealand.
Your label is the first thing a customer notices — and the last detail we'll ever compromise.
— The First Label philosophy

Sending us artwork?

We do design work in-house, or we'll happily work with your own designer. Once your design is ready, send the artwork in the correct format and we'll take it from there.

Info for designers
Before we quote, tell us
  • The surface — glass, plastic, paper or card
  • Exposure to sun, moisture, solvents or freezing
  • Number of colours, overgloss or laminate
  • Size, shape and how labels are applied
  • Quantity, barcodes and any numbering
Get in touch

Let's talk about your labels.

Request a no-obligation quote, or call the team in Hornby. We'll give you a price estimate and confirm a final price once we've seen your finished design.

Visit us
Unit C, 18 Gerald Connolly Place
Hornby, Christchurch

Request a quote

No obligation. We'll get back to you with an estimate.